Direct Marketing Campaign Analysis
To analyze the return on investment (ROI) of Direct marketing efforts and recommend strategies to maximize the same.
Overall Campaign Performance
- Acquisition rate
- Response rate
- Approval rate
- Pull through rate
- Cost Per Acquisition
Test Results
- Univariate analysis
- Bivariate analysis
Net Lift Model Results
- Sorting the population based on Net Lift model scores and generating deciles.
- Focusing more on segments belonging to higher deciles leading to better ROI.
